What are we? - a qualitative research company

Research undertaken
  • Group discussions
  • Depth Interviews
  • Ethnographic style work
  • Accompanied shops and surfsOur ducks, moving as one
We believe in classic techniques and adapting them to new environments. For example, our taxonomy testing of websites is far more rigorous than a simple accompanied surf. Our techniques probe website expectations versus delivery in detail.

Areas of current expertise

Internet Usage, site navigability, taxonomy testing, user acceptability, brand communication.
  • Food issues, organic, home baking
  • Brand development
  • Mothers and shopping
  • Drinks market
  • Financial market
  • Youth culture
  • Ethical issues
  • Research amongst disability groups
A small group of ducks moving as one.
If only research were as predictable.